About Us
A concept, a customer, and a cellar. That was all
Charles Longley needed to found New England Door Closer, one of
the nations foremost door hardware authorities.
The year was 1946. IBM introduced the first electronic
calculator, Ethel Merman knocked them dead on Broadway in Annie
Get Your Gun and the world mourned the passage of writer,
visionary H.G. Wells.
Longley,
a transplanted Vermonter, began picking up door closers at Western
Massachusetts A&P stores, taking them home to his basement and
putting them back in working order. It was really just a way of
supplementing lost income while on strike from his position with
Westinghouse.
But as word spread of Longleys stellar service
and budget prices, his customer base began to grow. He bid Westinghouse
adieu and concentrated his full efforts on the new venture. He even
made a bold move out of his cellar into the cellar of A.W.
Gifford Locksmiths in Springfield. Like New England Door Closer,
Gifford stands tall to this day.
But even that cellar was too confining to hold
Longleys burgeoning business. He eventually took over his
own storefront on Main Street in West Springfield and began adding
employees at a rapid pace.
A
New England Door Closer sales and service representative could expect
to sit behind the wheel of their brand new 1952 Pontiac Sedan
Delivery and pick up, drop off and install closers
from Bangor, Maine to Syracuse, New York and every point in between.
Longley's leadership and the high caliber of his staff earned him
flagship accounts such as S.S Kresge, W. T. Grant and Woolworth.
Defective closers were brought back to the small
Main Street shop where they were disassembled and cleaned in a special
degreaser the only machine Longley owned. The
growing technical staff carefully re-assembled each one, replacing
all broken or worn parts with factory originals
same as today.
With his business growing as fast as his reputation,
Longley relocated to Union Street in the mid 50s and built
New England Door Closer into a giant. The nations leading
door closer manufacturers LCN, Corbin, Russwin, Yale, Rixson and
many others beat a path to his door in hopes of getting him to sell,
service and promote their products. Longley only dealt with the
finest because his personal guarantee went out the door with each
unit.
Longley cruised into the 70s with eldest
son Nelson by his side. New England Door Closer was now truly a
family business and continued growing. But each life and every business
endures adversity and tragedy. In a family operation, it takes on
a new meaning and deeper sorrow. Nelson died suddenly in 1976 and
for the first time, the future of New England Door Closer was uncertain.
But the incredible strength of a family business
is family itself. Ron Longley, Charlies youngest son, had
already settled in Minnesota and was exploring his own business
opportunities when he pulled up stakes and headed back to New England.
He took Nelsons place at his fathers side and New England
Door Closer steamed forward once again.
Ron eventually became president of New England
Door Closer. Throughout the reckless spending and overnight sensations
of the 80s, he kept the company on its true course without
compromising the ethical foundation his father built it on.
Charles passed away in 1987 but his legacy and
reputation live on. Rons children, Deanna, Adam and Jared
have since joined the company ensuring its family future.
How does a business last so long? How does it thrive
through adversity? What is the key? For New England Door Closer
it all comes down the foundation laid by Charles Longleya
frugal Vermont yankee who always kept his word. A word thats
still good 50 years and two generations later. |